If you’ve ever Googled something like “best cordless drill in NZ” or “heat pump installation Auckland,” you’ve already shown high search intent — even if you didn’t know it. So, what does that mean? Let’s cut to the chase.

Here’s what matters…

High search intent is all about how serious someone is when they type something into Google. If you’re browsing casually, you’re probably typing stuff like “popular paint colours.” But if you’re ready to buy, your search might sound more like “buy Resene Sea Fog 10L paint online NZ.” See the difference?

Now, why should a homeowner care? Because whether you’re searching for a new heat pump, comparing quotes for double glazing, or looking up roofers in Wellington — knowing how high search intent works can save you time, money, and brainpower.

Think of it like going to Mitre 10…

If you wander in and start looking at decking materials with no plan, you’re just browsing. But the bloke next to you holding a printout of measurements, talking timber with the staff, and loading his cart? That guy’s got a purpose. Online searches work the same way.

So, how do you spot high intent in your own search habits?

Let’s say you want to install a solar system. If you type “solar power pros and cons NZ,” you’re still doing your research. That’s low to medium intent. But if you’re typing “best solar installer Christchurch,” your intent is high. You’re way closer to making a decision.

Here’s what you should do…

When you’re that serious, refine your search. Be as specific as possible. Add your town – “roofing contractors Dunedin.” Include keywords like “quote,” “buy,” or “install.” These help search engines like Google (or even Trade Me) bring the right results to the top.

Anyway, if you’re comparing options, review-led sites like Consumer NZ can be gold. They strip the fluff, show you brands that actually perform, and help you compare stuff like warranties and energy ratings — especially handy when you’re spending big on appliances or renovations.

Oh, and don’t forget to check out local suppliers’ websites directly. Places like Bunnings NZ, Plumbing World, or Noel Leeming often have detailed product info, stock availability, and sometimes better deals than comparison engines. Plus, many now highlight “click and collect” or “book a tradie” options, which is perfect if you want to act on your high intent straight away.

It’s kind of like when you visit a showroom and already know exactly what you want — colour, size, price. You’re not messing around with “what is this?” You’re more “where do I sign?”

By the way, if you’re running online searches often during a home reno or big project, create a list. Jot down what you’ve looked for, the exact terms you used, and what you found helpful. This way, you can track what led to progress, and avoid going in frustrating circles.

To wrap up — high search intent means you’re ready to act. The quicker you realise when you’re in that headspace, the easier it is to find exactly what you’re looking for. So next time you’re typing something into Google about your home, ask yourself — am I browsing, or am I buying?

That mindset shift can change everything.