Right, so — what’s “high intent” and why should you care about it as a homeowner in NZ?

Let’s cut to the chase: high intent is when someone is pretty much ready to take action. Think of it like shopping at Mitre 10 when you’ve already measured your fence and know exactly how many panels you need — you’re not browsing, you’re there to buy. That’s high intent.

Same goes online. If someone’s searching on Google for “heat pump installers near me” or “best double glazing Auckland,” they’re probably not just having a nosey — they’re looking to buy or hire someone soon. That kind of search is gold if you’re running a business, but knowing this stuff also helps you as a homeowner, because you can spot when companies are trying to talk to those ready-to-buy people… or when they’re just putting fluff out into the internet.

Here’s what matters…

High intent = action. Whether you’re booking that insulation job or comparing quotes for solar panels, you’re making it pretty clear you’re not mucking around. It’s kind of like when you show up to Harvey Norman with your wallet and a tape measure — you’re there to get the deal done.

Now, flipping it around: ever notice how Trade Me Property shows listings with “Urgent Sale” and “By Negotiation”? That’s because sellers want to catch buyers who are already keen to move — that’s a high intent buyer. They’re not just scrolling through Bunnings ideas for backyard renos someday — they’ve got a budget, a timeline, and probably a moving truck on standby.

So, why does this matter to you?

Let’s say you’re renovating or getting ready to hire a tradie. You type “licensed builder Christchurch pricing” into Google — now you’re sending a signal: “I’m ready to go.” The way websites, businesses, and even ads respond to you will be very different than if you typed in “nice bathrooms NZ.”

Here’s the tip: if you want fast, efficient service — be specific when you’re searching or asking for a quote. Use location, timeframe, and what exactly you want. For example: “Install Rinnai INFINITY gas water heater in Wellington this June.” Specific = high intent = better replies.

By the way, businesses are onto this. You’ll notice outfits like HRV or Pinkfit are targeting people who are already clued up and ready to install heat pumps or insulation — because it’s a waste of time trying to convince someone who’s just curious.

Want to check who’s serious? Look at reviews and get quotes through trusted local sites like Builderscrack.co.nz or NoCowboys.co.nz — those platforms tend to attract people who are ready to hire, not just getting ideas.

Oh, and quick heads-up: be wary of companies that spray you with vague ads when you’re clear about what you want. Anyone worth their salt will respond directly to your request, not hit you with a generic brochure.

Last thing — if you’re selling your home or listing it for rent, think about high intent from the buyer’s side. Make your Trade Me or OneRoof listing super clear — price, location, reno timeline, everything upfront. The more info you give, the more high-intent buyers you’ll attract. People don’t want to play guessing games when they’re ready to buy.

So yeah — high intent is about clarity and action. Know what you want, state it plainly, and use those same clues when dealing with others. The clearer everyone is, the quicker stuff gets done.

Simple as that.